Factors Affecting The Indian Online Retail Market

Online retail market in India: Recent changes in the Retail environment in India have pave way for major changes in the infrastructure, technology, regulation, shift in demographic patterns and changes in consumer preferences Broadbridge and Srivastava (2008). The main reasons for the transformation of retail market in India are factors such as rising disposable income, socio-economic growth, urbanization, demographic transitions, increasing middle income group and high demand. Broadbridge and Srivastava (2008). The online shopping category which is most popular in India is online travel industry followed by online retailing (IMRB, 2007). This study will aim to explain if this still holds true or there have been changes. Listed below are†¦show more content†¦Young population is more internet savy. Gupta, N., Handa, M., Gupta, B. (2008). Studies conducted on young population of India (aged between 18-25yrs) revealed that very less young adults shop online and usually buy low cost items. They do not trust online shopping and feel the need to touch and feel the product before purchasing. Gupta, N., Handa, M., Gupta, B. (2008). This research will attempt to identify how this trend has changed and to what extent. According to the research on Indian women, age is inversely related to online shopping, which